The Top 10 Articles of 2011 for Ad Agency New Business

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How new business is being acquired for agencies is undergoing a paradigm shift. Instead of chasing prospective clients, it’s now more important for them to find you. 

I’m sure that you are well aware of the changing marketing landscape and the need to make fundamental changes to the traditional methods for business development.

  • Paradigm Shift - 80 percent of decision makers said they FOUND their vendors (not the other way around).
  • Data Explosion - 90% of the world’s data was created in just the past two years.

    • … Continue reading

12 Initial Steps for Ad Agency New Business Directors

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If you are charged with developing a new business program for a small to midsize ad agency, PR firm or digital shop, then this article is for you.

I’ve often found that new business development people often lack experience. They also usually have responsibilities other than new business development.

If this is your situation,  I’ve pulled together a list of brief steps to help you to get a jump-start for your new position.

1. Develop a SWOT analysis and conduct staff interviews.… Continue reading

IBM Study: The 4 key challenges that CMOs everywhere are confronting

As CMOs struggle there is a window of opportunity for ad agency new business. 

A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing.  But they are struggling to respond. Their unpreparedness to manage these key changes in the marketing arena presents a great opportunity for advertising agencies, PR firms and digital shops.… Continue reading

Small to mid-size ad agencies need to protect their own backyard

Bret

This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies. One of the premier agency side events is BOLO 2011, October, 9-11, Scottsdale, AZ. A discount for Fuel Line readers is available by using the code MGass. I hope you’ll plan to join me there.

My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting.  They just won’t go away; in fact, I fear they grow in number while their teeth become sharper and their devastation more obvious.  They are invading my space and I’ve done little to prevent it.

… Continue reading

GASS ONLINE: New Website for Ad Agencies, Digital Shops and PR Firms

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Online – Finding stuff is still a pain, and discovering things is still a joy.  

Throughout each day I’m constantly researching the internet for the latest information that is relevant to the advertising industry as I gather information to write articles for my blog Fuel Lines: Fueling Ad Agency New Business Through Social Media.  To take advantage of that research I’ve created a new website,  GASS ONLINE: Daily fuel for ad agencies, digital shops and PR firms.… Continue reading

Ad Age: Top 10 Best Places to Work in Marketing and Media

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A great work environment is a big plus for ad agency new business.

Ad Age recently released the results of the best places to work in marketing and media. Any advertising agency, media owner or marketer with more than 50 full-time employees was eligible to enter.  Rankings were determined through the use of employer and employee surveys with 150 companies participating and just under 12,000 employee responses. Boston ad agencies dominated the top spots in this years rankings.… Continue reading

Ad Agencies Should KISS for New Business

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The K.I.S.S. principle, “keep it simple stupid” is a great maxim to remember when developing a new business program for small to mid-size ad agencies, digital shops and PR firms.

This principle has been a key to success in my years working with new business within an agency environment.

When it comes to new business, consistency trumps perfection. Ad Agencies, the cobbler’s children who have no shoes, are very inconsistent, primarily because they tend to over-think and over-create anything associated with the agency’s brand.… Continue reading

A Top 20 List of Ad Agency New Business Articles for 2011

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Information regarding new business and social media continues to be the top interests of advertising agencies.

There were over 100,000+ page views for FUEL LINES in the first few months of the year. As signs of economic recovery are on the horizon small to midsize ad agencies, digital agencies and PR firms are even more focused on new business. Because many agencies were late to get on board the social media wagon, they are also searching for social media resources that will help them get up to speed quickly.… Continue reading

31 Examples of Agencies Active in Social Media

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Review and decide which of these 31 agency blogs best understands and utilizes the popularity of social media.

The following agency blogs have been submitted to Fuel Lines. Review and vote for the best agency blog of the month. The winner will be featured on Fuel Lines throughout the month and included in the voting for agency blog of the year.

Cast your VOTE by Clicking Here

These are the ad agency blogs submitted for the month of August:

  1. 5 to 9 Branding, Cameron Christopher Thomas Advertising, Denver, CO
  2. 6 AM – Richard Edelman, Chicago, IL
  3. BBH Labs, NYC and London
  4. Bill’s B2 Blog, Mintz & Hoke Communications Group, Avon, CT
  5. Content to Commerce, Big Fuel, Manhattan, NY
  6. Digitally Approved, Fanscape Inc., Los Angeles, CA
  7. Energy Efficiency Marketing, Kelliher Samets Volk, Burlington, VT
  8. Enviromedia Social Marketing, Austin, TX
  9. Fifth Gear Analytics, Sigma Marketing Group, Rochester, NY
  10. From Bogota With Love, Zemoga, New York, NY
  11. Healthy Conversations, Trajectory, Morristown, NJ
  12. Hill Holiday blog, Boston, MA
  13. Ideas & Innovation, Mullen, Boston, MA
  14. L&S Unscripted, Lawrence & Schiller, Sioux Falls, SD
  15. Marketing OC Blog, MarketingOC, Orange, CA
  16. Marketing Premium Food, Stephan & Brady, Madison, WI
  17. MediaCom Beyond Advertising, MediaCom, London, UK
  18. New FoundNation, The Communications Group, Little Rock, AR
  19. Off the Shelf, Barkley, Kansas City, MO
  20. Oh no, not another agency blog, Brokaw Inc., Cleveland, OH
  21. Overdrive eMarketing Blog, Overdrive Interactive, Boston, MA
  22. Priority Integrated Marketing Blog, Priority Integrated Marketing, Minneapolis, MN
  23. Scatter/Gather, Razorfish, Seattle, WA
  24. Smart Marketing with Larry Weintraub, Fanscape, Inc., Los Angeles, CA
  25. Spring Blog, Spring Advertising, Vancouver, BC, Canada
  26. The Green Detectives, Enviromedia, Austin, TX
  27. Turn Up Your Volume, The Heavyweights, Indianapolis, IN
  28. Under the Iconic Influence, Preston Kelly, Minneapolis, MN
  29. We make it all better.

    30. … Continue reading

How Can I Make FUEL LINES More Useful for You?

michael gass

FUEL LINES was started to help small-to midsize ad agencies, interactive agencies and PR firms with their new business practices. New Business tips, tools, tactics and trends that help give them a differentiating strategy, a competitive advantage, a higher-profile reputation, and an improved ability to attract and win the kind of clients  they really want.

Following the writing of my 500th post and closing in on my third anniversary for FUEL LINES,  I ask for your input on how I can make this blog more useful to you?… Continue reading