FUEL LINES’ Super Bowl “Advertising” Coverage

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The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media.

Preview Super Bowl Ads prior to the game: ADWEEK MEDIA SUPER BOWL XLIII

A  good variety of top articles, posts, tools and sites regarding Super Bowl advertising:

  1. Adweek: Super Bowl Ad Drive Leads to Brand Sites - Thirty percent of respondents to a recent survey of those who plan to watch the big game said Super Bowl commercials increase the likelihood they’ll visit an advertiser’s Web site, while more than one out of five said they’ll be tuning in “exclusively or predominantly” for the ads.

    2. … Continue reading

ADBOWL: Ad Agencies Should be “Creative” Promoting Themselves

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You’ve probably heard of ADBOWL, but you may not know that the idea originated  at a midsize ad agency’s Super Bowl party in Albuquerque, NM. Ten years later, growing in size every year, the idea has paid great dividends to the agency generating national television, press coverage and positioning it as an industry leader.

On Super Bowl Sunday (February 1, 2009), viewers can visit www.ADBOWL.com and rate commercials on a scale between one and five.  Participants have the option of rating the ads online as they air or printing a ballot and rating all of the ads at the end of the game.… Continue reading