Think Multiscreen for Ad Agency New Business

Photo Credit: mbiebusch

Keeping up with mobile technology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will be reaching prospects in the near future. 

“Most marketers are still struggling to figure out how to truly capitalize on the opportunities represented by long-form video and — more recently — social content. Now, a new imperative is clear, especially for those spending heavily on TV. Content and experiences that move seamlessly from one screen to another are an absolute must.”  Jeremy Lockhorn, VP Emerging Media, Razorfish

Consumers’ use of emerging media driven by new technologies is moving at such a lightning pace that it’s difficult for agencies and the brands they represent to keep up.… Continue reading

Of these 53 ad agency blogs, which best understands social media?

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Examples of ad agency blogs. Review and decide which of them really “gets it” when it comes to social media. Pick-up ideas for your own blog.

The following 53 advertising agency blogs have been submitted to Fuel Lines. Review and vote for the best agency blog for the month of June. The winner will be featured on Fuel Lines throughout the month and included in the voting for ad agency blog of the year.

Cast your VOTE by Clicking Here

These are the ad agency blogs submitted for the month of June:

  1. 30 Dana, Dana Communications, Hopewell, NJ
  2. 5 to 9 Branding, Cameron Christopher Thomas Advertising, Denver, CO
  3. Aloft Group Insights, Aloft Group, Inc., Newburyport, MA
  4. Blog-a-Rhythm, Rhythm Interactive, Irvine, CA
  5. brainwoo, Thompson & Company, Memphis, TN
  6. brandSTOKE, CONRAD | PHILLIPS | VUTECH, Columbus, OH
  7. Content to Commerce, Big Fuel, Manhattan, NY
  8. creativity_unbound, Mullen, Boston, MA
  9. Energy Efficiency Marketing, Kelliher Samets Volk, New York, NY
  10. Engaging Trends, Pixel Farm Interactive, Minneapolis, MN
  11. Fifth Gear Analytics, Sigma Marketing Group, Rochester, NY
  12. Going Social Now, Razorfish, New York, NY
  13. Healthy Conversations, Trajectory, Morristown, NJ
  14. Hill Holiday Blog, Hill Holiday, Boston, MA
  15. ideas @ work, Ideas Collide Marketing Communications, Scottsdale, AZ
  16. JWT blog, Atlanta, GA
  17. Marketing Thoughts by Domus, Inc.

    18. … Continue reading

Outlook Report 2010: The Great Recession and Ad Agency New Business

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Advertising and PR agencies have lost 65,000 jobs, or about 14 percent of the pre-recession total. Moody’s Analytics estimates our industrywill lose even more within five years.

Federal Reserve Chairman Ben Bernanke calls it “the worst financial crisis in modern history.” His predecessor, Alan Greenspan, says it was “the most virulent global financial crisis ever.” The resulting recession was longer and deeper than any the U.S. has suffered since World War II.

On hopefully the heels of The Great Recession, my good friend, David Deal sent me the new sixth annual Razorfish Outlook Report 2010, it suggests the economic recession is subsiding.… Continue reading

Ad Agencies: An Excellent Resource for Understanding Social Media Marketing

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Getting up to speed with social media marketing with credibility, quickly for ad agency new business opportunities.

Just today I was asked by an agency executive for a book I would recommend for one of his clients. Without hesitation I recommended, “Social Media Marketing for Dummies.”

The only real negative of this book, from my perspective, is its title. I found myself hiding the front cover while reading it on the plane. It made giving this as a gift to any of my clients a bit awkward.… Continue reading

177 Companies Social Media Policies

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If you want to reach prospective clients through social media, lead with benefits. The don’t want to hear any more talk about your agency’s credentials and capabilities. Be the go-to-person by being a consistent resource to help them with their marketing challenges.

Below is the kind of resource that prospective clients will find helpful …

 

Prospective clients are interested to learn what other companies and organizations are doing in regards to social media policies. A great resource for you and your clients is this list of 177 company social media policies created by Chris Boudreaux, author of the soon to be released book, “Social Media Governance.”

This list provides some great social media policy examples for each of these industries:

  • Agencies: Advertising, Public Relations and Marketing
  • Business Products or Services
  • Consumer Products or Services
  • Healthcare
  • Government or Non-Profit
  • General Guidelines and Templates

Chris’s list of 101 Company Social Media Policies.… Continue reading

Fluent: The Razorfish Social Influence Marketing Report

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Marketing has changed. Has your ad agency?

This is a guest post written by David Deal. He is Vice President of Marketing for Razorfish, one of the worlds largest interactive agencies. 

I want to introduce you to Fluent: The Razorfish Social Influence Marketing Report. The purpose of Fluent is to help marketers understand how to employ Social Influence Marketing more effectively. We believe Fluent dispels some common myths about social media and influencers, such as:

Myth 1: Companies are finally figuring out how to build their brands through social media and influencers.… Continue reading

Digital Agency Uses Social Media for New Business

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I met David Deal, Vice President of Marketing for Razorfish, a couple of months ago through Twitter. Razorfish is one of the worlds largest interactive agencies. In a recent conversation with David I learned how Razorfish’s staff were using social media to create new business opportunities.

I was so intrigued that I invited him to participate in a FUEL LINES podcast to this insightful information with you. To listen to the interview with David please click on the link below.

… Continue reading

Using White Papers to Promote Your Ad Agency

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This is an excellent example of how to build buzz, awareness and a position of expertise for your agency using white papers.

I recently had a discussion with David Deal, marketing director for Razorfish, a large interactive marketing firm. David was kind enough to pass on to me their just released 2009 Digital Outlook Report (DOR). This the fifth year Razorfish has produced the report. It generates lots of buzz and helps to build awareness for the agency. 

This 175 page report is nicely done.… Continue reading

Razorfish Blog – February’s Ad Agency Blog of the Month

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FEED: The Digital Design Blog, Razorfish agency, headquartered in  Seattle, WA,  was selected by FUEL LINES’  readers as the Ad Agency Blog of the Month for February. They received  381 of the 641 votes cast. Congratulations!

Check out all of the 25 Ad Agency Blogs, submitted for February.

Submit your favorite ad agency blog to be considered for Blog of the Month for March.

… Continue reading

25 Ad Agency Blogs, Vote for Your Favorite for February

 

It’s time for you to vote for your favorite agency blog for the month of February. 25 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of March.

These are the 25 agency blogs submitted for the month of February:

A Ride Uptown, Mascola/Group, New Haven, CT

B&A blog, Columbus, OH

BINGenuity, Bing Design, Yellow Springs, OH

Blip, Martino Flynn agency, Rochester, NY

Bolin Digital Blog, Bolin Marketing, Minneapolis, MN

Brand Tracks, Locomotion Creative, Nashville, TN

Brains on Fire Blog, Greenville, SC

Brunner Digital Blog, Brunner Digital, Pittsburg, PA 

Contact Media Blog, Contact Media, Tampa, FL

Creating A Deeper Shade of Green Marketing, Park&Co Phoenix, AZ

Cure for Common Marketing, Jackson-Dawson Marketing Solutions, Greenville, SC

Demi & Cooper Advertising blog, Elgin, IL

Design Buzz, Design Matters Creative Group, Lake Forest, CA

Direct Dispatch, Haggin Marketing, Mill Valley, CA

FEED, Razorfish agency, Seattle, WA

Fluid Studio’s Big Idea Blog, Bountiful, UT

Free Advertising Candy, EVOK Advertising, Lake Mary, FL

Karasma Media blog, Harlem, NY

ID-ology blog, ID Branding, Portland, OR

Paramore | Redd blog, Nashville, TN

Razor Branding, The Russo Group, Lafayette, LA

She-conomy, Holland + Holland, Birmingham, AL

SPURspectives, Spur Communications, Overland Park, KS

VBP Out Sourcing, Glen Burnie, MD

WOMENK!ND , Womenkind agency, New York, NY


 

The Zapwater Blog, Zap Water Communications Chicago, IL, was selected by FUEL LINES’  readers as the Ad Agency Blog of the Month for January.… Continue reading