Shift in Advertising Spending: Be Prepared to Follow the Money

According to a recent eMarketer article, “Some Advertising Shines in Dark Times” nearly all media sectors will experience advertising spending declines in 2009.

“Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more.”

Technology is causing both a growth and decline in advertising expenditures. Especially with increase in efficiency and metrics. But this isn’t necessarily a bad thing if agencies are prepared to follow the money.

Here’s where the declining shifts are occurring:

  • According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.

    • … Continue reading

8 Benefits of Social Media for Small-to Midsize Ad Agencies

big-benefits

Social media benefits the bottom line for small-to midsize ad agencies  - new business. 

I arrived in Atlanta last night and had some time to catch up with my good friend, Scott Nelson, Nelson Creative. Scott and I spent the evening together talking mostly about social media and its impact upon our industry. Scott is a believer.

I’m prepping this morning for a “Fueling Ad Agency New Business Through Social Media” workshop for Catapult New Business, Marketing Mine and THE LIST.… Continue reading

Boston agency Modernista! is demonstrating that it gets social media

Thanks to my good friend, Scott Nelson, president of Nelson Creative.net who turned me on to this Boston agency, Modernista!  They have the most radical online presence of any advertising agency I have ever seen. You’ll have to see it for yourself to believe it.

Modernista! was founded by Gary Koepke and Lance Jensen in January 2000, both from a marketing/advertising background, as a startup business. In October 2000, Modernista! was appointed the advertising agency responsible for the Hummer brand and remained associated with General Motors thereafter.… Continue reading