How Well Do You Really Know Your Advertising Agency?

It is essential to know your agency inside and out if you want to be successful at new business.

Any good salesman has to be knowledgeable about the product or service being sold. The more you know about your agency the more confidence you will have. This is a first step for those in business development and is a prerequisite to developing a plan for new business.

Fully acquaint yourself with  your agency’s two most important assets: chemistry and creative.… Continue reading

Prophetic Words from David Ogilvy to Ad Agencies, Sell or Else

A lot of agencies are out of tune with the business of advertising and that is disastrous for new business.

David Ogilvy, often called, “The Father of Advertising,” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” In this video Ogilvy offers some prophetic advise to ad agencies that is very relevant for today.  A reminder that we are in the business of selling.

Ogilvy & Mather was built on David Ogilvy’s principles, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer.… Continue reading