10 Things Ad Agencies “Usually” Say About Themselves

Read the ABOUT page of any agency’s website or read through some of their promotional material or listen to their capabilities presentation and you are likely to read and hear the same descriptions over and over again.

Nothing new, certainly nothing differentiating, even if they say, “but it’s really true about our agency. We really are strategic. We really are fun to work with, yada, yada, yada.”

Here are the ten things agencies are most likely to say about themselves:

  1. We’re full service
  2. We offer comprehensive solutions
  3. We provide great ideas
  4. We are results oriented
  5. We use an integrated marketing approach
  6. We have a wide range of experience
  7. We are strategic
  8. We have great chemistry
  9. We provide you with our best people
  10. We have award winning creative

Sound familiar?… Continue reading

The Biggest Trend in Agency Business Development

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A new business director for an ad agency is a unique breed of person. Engaged in the kind of activities that most agency principals, creatives and even account service execs hate, selling the agency. This lack of internal expertise and passion has fueled a growing trend of outsourcing new business development, particularly among smaller to midsize ad agencies. Below is an outsourcing article that is worthy of discussion …

“Outsourcing New Business Development The invisible trend”, By Matt Duffy Editor, DailyVista.… Continue reading

2008: New Business Resolutions for Agency CEOs

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It’s traditional on New Year’s Eve to announce your New Year’s resolutions, those things that you’re going to do better or more of during the new year. Below are a few suggested new business resolutions that will make 2008 a brighter year for your agency:

  • Resolve to create an integrated New Business Action Plan for the year. Unbelievably, 62% of agencies don’t have a planned new business effort. Remember, this isn’t rocket science. All that you need is a 1-3 page tactical plan that lists key target segments, strategies, timeline and ballpark budget.
  • Continue reading