Read the ABOUT page of any agency’s website or read through some of their promotional material or listen to their capabilities presentation and you are likely to read and hear the same descriptions over and over again.

Nothing new, certainly nothing differentiating, even if they say, “but it’s really true about our agency. We really are strategic. We really are fun to work with, yada, yada, yada.”

Here are the ten things agencies are most likely to say about themselves:

1. We’re full service
2. We offer comprehensive solutions
3. We provide great ideas
4. We are results oriented
5. We use an integrated marketing approach
6. We have a wide range of experience
7. We are strategic
8. We have great chemistry
9. We provide you with our best people
10. We have award winning creative

Sound familiar?… Continue reading