Social Oomph - FUEL LINES

7 Tips for Using Twitter for Ad Agency New Business

Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your agency’s new business.

For the past 3 years Twitter has been the leading traffic generator to my Fuel Lines blog. It definitely needs to be part of your agency’s overall social media marketing strategy.

The following are seven of my personal tips to help make Twitter more effective for your agency’s new business:

Don’t be afraid to use Twitter differently from the way it was originally intended to be used.

10 Tips for Creating an Ad Agency Blog for New Business

The following 10 tips are my suggestions for creating an ad agency new blog with the objective of generating inbound new business leads while simultaneously building social media capabilities and credibility:

1. I recommend that you do not incorporate your blog into your agency’s website

Online inbound lead generation is like fishing. You should fish for a particular fish (your target audience) with a particular bait (an appealing positioning that differentiates your agency from the rest) and do your fishing away from the boat (the agency’s website) so that you don’t scare away the fish.… Continue reading

Three Helpful Services Improves Ad Agency New Business

There are three services that are essential to “jump-start” you agency’s ability to generate inbound leads for new business using social media.

Most ad agencies are participating in social media, meaning they have a blog, Facebook Fan page, Twitter and LinkedIn accounts, but they haven’t connected the dots to generate qualified leads for their new business pipeline. It is primary for agencies to have a focused strategy and a clear objective for using social media specifically for new business.… Continue reading

10 Twitter Networking Tips for Ad Agency New Business

Get more out of Twitter and generate inbound leads for your agency’s new business by creating a personal network of prospective clients.

I didn’t quite know what to do with Twitter in the beginning until I read an article from Angela Maiers, educator, author, blogger who now leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides purpose and direction for her participation. She calls it the 70-20-10 Formula. My formula for using Twitter has evolved differently from hers but it provided a great example on how to get started.

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10 Twitter Mistakes Made By Ad Agencies for New Business

Twitter is one of the social media tools that can be used as tool for your agency’s social media marketing strategy to generate online traffic and a pipeline for new business leads.

Many ad agencies that are finally jumping into social media have no strategy. A good number seem to be working from a social media checklist that they now have an agency Facebook, LinkedIn and Twitter accounts to show prospective clients they are participating in this new space.… Continue reading

A Great Ad Agency New Business Tool to Optimize Twitter

75 million people visited Twitter in January alone, over 23 million were from the US. According to Twitter, over 50 million tweets are sent daily.

Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies.

My primary objective for using Twitter has been to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.

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How to take advantage of Twitter’s growth for ad agency new business

My consultancy business has been built through the use of social media. I use the tools that I recommend that you use for agency new business. Over the past year the leading traffic generator to my blog has been Twitter. Hopefully this post will help you take advantage of Twitter’s growth to generate new business leads for your agency.

Twitter’s audience has skyrocketed in recent months and continues to grow in popularity and importance in both the consumer and corporate worlds.… Continue reading

How to Generate Traffic to Your Ad Agency’s Blog with Repeat Tweets

Twitter has long outgrown the original intent of its early adopters, establishing relationships with people by answering the question, “What are you doing?”  

My Twitter participation from the very beginning has been from a new business perspective. How to use this new communication’s tool for ad agency new business. The way that I use it has been different than most. At times I receive some criticism from some early adopters of Twitter that I’m not using it correctly.