St. John & Partners « FUEL LINES Fueling Ad Agency New Business Through Social Media

Sq1 Agency Top Ad Agency Blog of the Year

January 31, 2011

Congratulations to the Square One agency. Their blog, ‘Sq 1′, was selected as Fuel Line’s Blog of the Year for 2010, by 46% of the 3,222 votes cast. Square One is a 15-year-old Dallas Marketing and Advertising agency.

Second in the voting was the agency blog,‘We Make It All Better’, Copeland Communications, Victoria, BC with 1,147 votes and ‘Jane Nation’, St. John & Partners, Jacksonville, FL, came in third with 497 votes. A special thanks to all of Fuel Lines’s Blog of the Month winners for their participation.

“We are so excited to be Fuel Line’s Blog of the Year. We appreciate all of our support from our fans and followers. You guys rock! Thanks for voting.” – Judge Graham, Sq1 Partner

“Being selected as Blog of the Year means so much to our agency. We are so thankful to everyone who voted. We’re excited to see where our War Room blog can go in 2011.” – Ernie Capobianco, Sq1 Partner

Recent Sq1 blog posts:

“Social Media is the most fluid and influential form of media in the history of journalism. It took radio 38 years to reach 50 million users – Facebook did it in less than 6 months. Constantly evolving, the social media community has grown exponentially faster than newspaper, radio and television.”

Sq 1 is very involved in social media. Follow them on Twitter, Facebook and Flickr.

Fuel Line’s Blog of the Year not only provides examples of agency blogs but it was an opportunity for agencies to showcase their participation in social media, generating interest and traffic to their site.

How is your agency using a blog for your new business? Submit it for January’s blog of the month. Send me an email and include:

In your email’s subject line – Blog of the Month
Blog title:
URL:
Agency Name:
City/State:

1 Comment | Agency Blogs | Tagged: advertising agencies, blogs, Copeland Communications, Jane Nation, Michael Gass, Social Media, Square One, St. John & Partners | Permalink
Posted by Michael Gass

Ad Agency Blog of the Month: JaneNation.com

May 16, 2010

Out of a a group of 38 ad agencies blogs Jane Nation, was selected as Fuel Lines’s Blog of the Month Month for April capturing 42% of the votes casts.

Ninety-one percent of women feel misunderstood by advertisers, yet they influence 85 percent of all purchasing decisions.

Jane Nation was built to tap into the minds of females and includes blogs, forums, quizzes, polls, and other micro communities called sisterhoods. It was cleverly launched and is powered by St. John & Partners, a full-service, privately held advertising agency based in Jacksonville, Florida.

The site has created some national buzz and will no doubt provide some great new business opportunities for this MAGNET Global Agency.

This social networking site is led by some key members of the St John & Partners’s staff:

Lisa Beatty (the Chief Jane) Vice President, Cultural Strategist
Elizabeth Brown Project Manager, Research and Community
Stephanie Webb, Public Relations Senior Account Manager
Jennifer Ross, Senior Art Director
Kristen Bankert, Copywriter

“We know women are tired of brands that don’t get them or give them what they need, and Jane Nation is working to change that,” said Lisa Beatty, cultural strategist and Chief Jane. “We’re providing an easy way for women to share their opinions and ideas on everything from automobiles to health insurance. But what makes Jane Nation different is the action. We’re making a commitment to be a champion for those voices by reaching out directly to companies and service providers in order to effect real change.”

Through a deeper understanding of the culture of women, listening to their needs to provide direction for better products and services, St. John & Partners will be positioned as experts in reaching them.

How is your agency using a blog for your new business? Submit it for May’s blog of the month.

Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.

The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.

But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.

Here is a collection of agency blogging resources: