The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media.
Preview Super Bowl Ads prior to the game: ADWEEK MEDIA SUPER BOWL XLIII
A good variety of top articles, posts, tools and sites regarding Super Bowl advertising:
- Adweek: Super Bowl Ad Drive Leads to Brand Sites - Thirty percent of respondents to a recent survey of those who plan to watch the big game said Super Bowl commercials increase the likelihood they’ll visit an advertiser’s Web site, while more than one out of five said they’ll be tuning in “exclusively or predominantly” for the ads.
