writing for web - FUEL LINES

10 Tips for Writing for the Web for Ad Agency New Business

To fuel ad agency new business through social media, creating content is critical.

According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media.

And … “businesses (agencies) that blog, get 55% more website traffic than those that don’t.”

Creating valuable content increases website traffic that will equate into new business leads. But writing for web can be daunting, even for experienced copywriters.… Continue reading

Use Brevity for Ad Agency New Business

If you want to reach prospective clients online, copy for email, eNewsletters, blog posts, etc. should contain half the word count of conventional text. People read a lot online plus they receive a ton of email. A majority of your readers won’t have time to read your lengthy copy.

The most frequent advice study participants had for newsletter creators was - “keep it brief.”

Nielsen Norman Group ’s research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read word-by-word.

… Continue reading

Ad Agencies: 97 Articles on How To Write Effectively for the Social Web

To convert content to new business leads you must learn to write effectively for the web.

There is a completely different writing style for web vs print. A lot of ad agency professionals have difficulty with the transition from print to web.

I’ve found a number of helpful tips. For example: The use the inverted pyramid style of writing for my blog …