Here’s a great new tool as your promote your ad agency using PR. HubSpot’s Press Release Grader evaluates your press release and provides an effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.
Press Release Grader Overview
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
Press Release Grader is a good way to get an unbiased second opinion before hitting the send button when e-mailing a press release. I tried it recently and found it to be a handy and helpful tool.