Fueling Ad Agency New Business
There are several new blogs that will be of help to your agencies new business efforts that I want to introduce. Each of these blog authors have a great amount of experience working with advertising agencies of all sizes for new business and each of them also has a unique perspective. I highly recommend that you include them in your online reading as resources for your agencies new business.
A guest posts written by Todd Knutson. Many ad agencies and marketing services companies expect their new business director to build their own marketing and sales database. Is this a smart business decision?
I arrived in Atlanta last night and had some time to catch up with my good friend, Scott Nelson, Nelson Creative. Scott and I spent the evening together talking mostly about social media and its impact upon our industry. Scott is a believer.
I’m prepping this morning for a “Fueling Ad Agency New Business Through Social Media” workshop for Catapult New Business and THE LIST.
A number of ad agencies that I talk with attempt to maintain their own database of prospects. For a short list that is doable but if your list is large it is impossible to maintain unless you have someone totally dedicated to keeping it updated on a regular basis. I recommend using a database service company.
Women are now filling one of the more critical roles in agency management, the pursuit of new business. This position in the past had been held mostly by men. Some sources say that upwards to 75% of agency new business directors they talk to are women. The trend is significant, these people say, because the new business position may be a possible path to agency leadership, which has been nearly closed to women.
To begin a successful agency new business program one of the first steps is to identify your best target audience and build a data base of company information that would include a contact database.
I was recently reintroduced to the services of The List, having been a subscriber some years ago. I was so impressed by all of the new features that I’m now a new subscriber to their premium version.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me