Tribes Matter: Build One And Watch Your “Ad Agency” Grow

“Tribes are people who share something in common,” says Seth Godin.  He does an excellent job of explaining why tribes matter in a new age of communication. Building your own agency’s tribe, your ownline community of prospective clients can result in new business growth for 2009.

Seth Godin presented the thinking behind his new book, Tribes, to an invited audience in New York on 21st October 2008. This presentation includes a Q&A session with the participants in Seth’s online community www.triiibes.com.

Interesting links for more information:

 

Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

twitter / michaelgass

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Fueling Ad Agency New Business

4 Responses to “Tribes Matter: Build One And Watch Your “Ad Agency” Grow”

  1. Thanks for linking to my site from this post!

  2. redclick says:

    Tribes make me think about the opportunities in leading my skill.

  3. Kelly Bell says:

    Hi. I’m just curious – your site looks like Drupal and acts like Drupal… is it Drupal? It’s beautifully done, by the way. I really like it. Whoever themed/designed knew what they were doing. Nice job!

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