Using White Papers to Promote Your Ad Agency

This is an excellent example of how to build buzz, awareness and a position of expertise for your agency using white papers.

I recently had a discussion with David Deal, marketing director for Razorfish, a large interactive marketing firm. David was kind enough to pass on to me their just released 2009 Digital Outlook Report (DOR). This the fifth year Razorfish has produced the report. It generates lots of buzz and helps to build awareness for the agency.

This 175 page report is nicely done. It provides a lot of useful information that will be a benefit and help to their prospective client audience. It positions the agency with an expertise in digital and makes a strong case for marketing’s continuing expansion into this space.

I invite you to explore the full report here. I hope you find ideas that are helpful.

If you don’t have the time to read the entire report below are two blogs that provide an executive summary for you:

You can promote your agency’s white paper through:

Your blog
Email newsletter
Press Release
Social media channels such as LinkedIn, FaceBook, Twitter, etc.
Video whitepapers (online presentations based on print white paper content)
Ebooks
SEO

Additional articles that may be of interest regarding Ad Agency Promotion Ideas:

This entry was posted on Thursday, March 12th, 2009 at 11:32 am and is filed under New Business Tips, New Business Tools, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.