I met David Deal, Vice President of Marketing for Razorfish, a couple of months ago through Twitter. Razorfish is one of the worlds largest interactive agencies. In a recent conversation with David I learned how Razorfish’s staff were using social media to create new business opportunities.
I was so intrigued that I invited him to participate in a FUEL LINES podcast to this insightful information with you. To listen to the interview with David please click on the link below.
During this podcast, David and I also discuss Razorfish’s creation of viral videos and a television commercial for all® laundry detergent. The TV commercial was a first for Razorfish. They used the TV ad to drive viewers to the all-laundry.com website to experience humorous videos Razorfish created with Joan and Melissa Rivers. Each time people forward the videos, all® donates 50 cents to charity.
Razorfish’s move into TV showcases the eroding of firm boundaries that had existed between digital and traditional agencies. Check out the all® detergent TV/video spots
Connect with David through:
- His blog: superhypeblog.com
- Twitter: http://www.twitter.com/davidjdeal
- Slideshare: http://www.slideshare.net/davidjdeal
Additional articles that may be of interest:
- Using White Papers to Promote Your Ad Agency
- New Research: Marketers are finally moving into social media along with budgets
- Edward Boches: What Twitter Can Do For You
- Ad agency having explosive new business growth by leading with social media
Mike,
Really enjoyed the podcast with David, but in the future is there a way you can upload the audio where you can jump around, etc.
I know a lot of people don’t necessarily have the time to listen and glean insight for the entire podcast, and I accidentally closed the window a third of the way through and had to start all the way over, without being able to get back to the point where I started.
Either way – great insights, and I look to getting further acquainted with your blog.
Ryan,
Thanks for the comments. I’ll research the problem you had with having to restart the podcast at the beginning and see if there is a good solution available.
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[...] Digital Agency Uses Social Media for New Business [...]
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[...] Digital Agency Uses Social Media for New Business [...]
[...] Digital Agency Uses Social Media for New Business [...]
[...] Digital Agency Uses Social Media for New Business [...]
[...] Digital Agency Uses Social Media for New Business [...]