This is one of those rare post stepping outside the sphere of agency new business. I found this new Nielsen report very enlightening and wanted to share it with my readers. The report debunks a lot of the myths on “How Teens Use Media.”
You may be surprised to learn that teens can often be reached by the same means as their parents.
Here are a few key findings:
- Teens are NOT abandoning TV for new media: In fact, they watch more TV than ever, up 6% oveer the past five years in the U.S.
- Teens love the Internet … but spend far less time browsing than adults: Teens spend 11 hours and 32 minutes per month online – far below the average of 29 hours and 15 minutes.
- Teens watch less online video than most adults, but the ads are highly engaging to them: Teens spend 35% less time watching online video than adults 25-34.
- Teens read newspapers, listen to the radio and even like advertising more than most.
- Teens’ favorite TV shows, top websites and genre preferences across media are most are mostly the same as their parents.
Click here to view the entire report.
Strange to think my teenage kids are anything like my wife and myself.
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