If you want to reach prospective clients through social media, lead with benefits. The don’t want to hear any more talk about your agency’s credentials and capabilities. Be the go-to-person by being a consistent resource to help them with their marketing challenges.
Below is the kind of resource that prospective clients will find helpful …
Prospective clients are interested to learn what other companies and organizations are doing in regards to social media policies. A great resource for you and your clients is this list of 177 company social media policies created by Chris Boudreaux, author of the soon to be released book, “Social Media Governance.”
This list provides some great social media policy examples for each of these industries:
- Agencies: Advertising, Public Relations and Marketing
- Business Products or Services
- Consumer Products or Services
- Healthcare
- Government or Non-Profit
- General Guidelines and Templates
Chris’s list of 101 Company Social Media Policies. Chris is also offering a free preview of his book, Social Media Governance
Chris’s recent Twitter post: “Razorfish has the most impressive social media policy I’ve ever seen. Makes we want to work there”… Be sure and follow him on Twitter: @cboudreaux
Nice post Michael-I expect we’ll see more and more about Social Governance in the coming weeks and months. Can certainly be a tricky thing.
This is a great list of resources; it’s always helpful to have more sources for sample guidelines. We’ve been beating this drum for our clients for a while now (see our post on the topic here — http://blog.cdginteractive.com/my_weblog/2009/03/rules-of-engagement-social-media-style.html).
Heidi,
I just read your post. Very helpful. Thanks for sharing.
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