A great idea for building agency awareness …
The Mullen advertising agency, and Radian6, a leader in social media measurement, created BrandBowl2010, a Twitter/Super Bowl experience that combined tweeting, ad reviews and a host of metrics to let viewers generate and view real time ratings of the TV commercials that ran on the big game.
“According to the 63,000+ Twitter users whose comments were captured in BrandBowl2010, Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand.
The results were determined from a total of 98,656 Tweets collected at BrandBowl2010. The site provided an overall ranking of the brands advertising on the game based on a composite score that takes into consideration both volume of tweets and sentiment (positive or negative).” Brandbowl 2010
A great idea for ad agency new business …
Mullen offered the last place finisher in BrandBowl2010 — Budweiser Select55 — free creative services to help them make a better Super Bowl commercial next year and they are serious with their offer.
Additional articles regarding ad agency promotion:
- Ad Agency’s Super Bowl Party Generates National Attention
- “Mindsalt – Magic ‘09 Ball” Used to Promote Ad Agency
- The First of Five Ways to Promote Your Agency Using Social Media
- The Second of Five Ways to Promote Your Agency Using Social Media
- The Third of Five Ways to Promote Your Agency Using Social Media
- The Fourth of Five Ways to Promote Your Ad Agency Using Social Media
- The Fifth of Five Ways to Promote Your Agency Using Social Media
- Ad Agency Creates Online Film Festival on YouTube
- Social Media Marketing Map Used For Ad Agency’s New Business
- Promoting Your Ad Agency Using Twitter?
- Using Video to Promote Your Ad Agency
[...] and target these extra-involved viewers, or even host their conversations, the way Mullen hosted #brandbowl during the Super Bowl? I’d love to hear your thoughts. No matter what, though, all of these [...]
[...] Edward Boches, Mullen: Ad Agency Draw 63,000+ Twitter Users for BrandBowl 2010 [...]
[...] Edward Boches, Mullen: Ad Agency Draw 63,000+ Twitter Users for BrandBowl 2010 [...]