Getting in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best tools for ad agencies for lead conversions. Online seminars are a tool every agency should consider adding to their new business mix.
John Jantsch, creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network, shares these seven steps to make your online seminars more effective:
- Get sponsored
- Educate, don’t sell
- Pick your platform
- Cause interaction
- Create a backchannel
- Have bonus content
- Promote the archive
Read the full article: “7 Steps to Powerful Online Seminars”
John’s Duct Tape Marketing Blog is a great resource for agency new business. It was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006 by the readers of Marketing Sherpa.
Additional ad agency promotional articles that may be of interest:
- Ad Agency’s New Business Initiative: $1 Million Brand Ad Campaign
- Social Media Tools: Promote Your Ad Agency With SlideShare
- “Mindsalt – Magic ‘09 Ball” Used to Promote Ad Agency
- Ad Agency Creates Online Film Festival on YouTube
- Social Media Marketing Map Used For Ad Agency’s New Business
- Using Video to Promote Your Ad Agency
- ADBOWL: Ad Agencies Should be “Creative” Promoting Themselves
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