Here are some great examples of agency creativity utilizing social media. Hopefully you will find a spark that will ignite your own creativity for your agency’s clients.
Forbes asked three experts to rank the 20 best-ever social media campaigns based on the success, execution and creativity of the campaigns. The three panelist included: David Berkowitz of the New York City agency 360i; Brandon Evans of the social marketing agency Mr. Youth in New York City and Michael Lebowitz of Big Spaceship, a digital ad shop in Brooklyn.
In October of 1994 three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary … A year later their footage was found …
The Blair Witch Project was considered to be the best-ever social media campaigns, cost $22,000 to make the film and generated $249 million worldwide. Not a bad ROI.
Forbes list of the 20 best-ever social media campaigns:
- “The Blair Witch Project”
- Blendtec: ill It Blend?
- Old Spice: “Smell Like a Man, Man.”
- Burger King: “Subservient Chicken”
- Pepsi Refresh
- VW: “Fun Theory”
- OfficeMax: “Elf Yourself”
- Evian: “Roller Babies
- Ikea: “Facebook Showroom”
- Hotmail
- Whopper Sacrifice
- Target: “Bullseye Gives”
- Vitaminwater
- Smirnoff: “Tea Par-tay”
- The Dark Knight: Why So Serious?
- Quicksilver: “Dynamic Surfing”
- Cadbury: Gorilla
- BMW: “1 Series Graffit Contest”
- Bing/Farmville
- CareerBuilder: Monk-e-Mail
Read Victoria Taylor’s Forbes article, “The Best-Ever Social Media Campaigns” and “Forbes: In Pictures: Best-Ever Social Media Campaigns”
How glorious! “Best” has nothing to do with effecting any real action or change in the real world, but simply having successfully commanded attention, sometimes for only a brief moment. By these criteria a car wreck on the side of the road or a loud noise in an airport would also qualify. Silly.