FUEL LINES Fueling Ad Agency New Business Through Social Media

If you would like more information about having Michael make a presentation to your group, please email or call him (205) 370-7750.

“I will customize my presentation to meet your organization’s specific needs. My goal is the to facilitate the outcome you are trying to create.” Michael

One Day Social Media/New Business Workshop:

• Why social media is a great tool for ad agency new business
• How we will build a new business program that is affordable, differentiating and consistent to keep your agency’s prospective pipeline full
• The importance of the involvement of agency principals in social media and new business but implementing in a way that can be easily maintained when they are at their busiest
• What is the best niche for your agency and the best target audience and how to reach them through social media
• How we will create a strong appeal among your target audience nationally at little cost
• Our business is built upon relationships – People want to work with people they know, trust and like. The efficiency and effectiveness of networking through social media
• How to be positioned as an expert among your best target group
• Social media measurements, metrics and ROI

• How to create a blog as the central platform for your social media program:
  • Blogs vs Websites
  • Learning to listen, the first step in creating your blog
  • Efficiently organizing your online reading and research
  • Creating an appealing position and develop the right messages
  • Generating traffic to your blog
  • Repurposing blog content

Additional Presentations Include:

• A Formula for Fueling Ad Agency New Business Through Social Media
• How to Generate New Business Through Social Media
• 4 Ways Social Media is Changing Ad Agency New Business
• Answering the top 10 questions your clients want answered regarding social media marketing
• How to Use Blogging as a Branding and Positioning Tool
• Social Media Best Practices: Twitter, Facebook, LinkedIn and Blogging
• Major Shift in Advertising Means a Shift for Agency New Business Practices
• 5 Ways I Use Twitter to Help Ad Agency New Business
• A Guide for Ad Agencies: The Cost and Servicing of New Media
• A Simple Twitter Formula for Ad Agency New Business
• Four-step Approach to a Social Media Plan
• Five Ways to Promote Your Ad Agency Using Social Media
• Time Management: How Do I Keep Up with Social Media?

Click Here to view Michael’s Workshop/Seminar/Speaking Schedule for 2011

Bio

Michael Gass has spent his entire advertising career in business development for small-to mid-size advertising agencies. After speaking and writing about best new business practices from his own experience and requests from numerous agencies for new business advice, he launched his own consultancy in 2007.

“Michael is without doubt one of the leading, if not the leading social media expert as it relates to the world of advertising and marketing agencies,” Clive Maclean, CMO, Engauge, Columbus, OH

His social media ‘home-base’ is Fuel Lines, which in 3 years time Michael has grown into an influential ad agency newbusiness/social media blog that is currently ranked among the top 100 marketing blogs, according to Advertising Age’s, The Power 150, a ranking of the top English-language blogs in the world.

What other advertising professionals are saying about Michael:

“Thanks Michael for all the help you’ve given us recently. We just won a piece of business, and successfully defended another current client account, and I attribute both wins in part to your excellent coaching!” Tom Leydon, CEO, CCT Advertising, Denver, CO

“I was extremely pleased with the consulting we received from Michael. It was exactly what I hoped it would be. He gave us a road map that works. We began executing within days. We have 3 programs running to date for our agency and related companies. We have also transfered it to our clients and have grown a new revenue stream. To be quite candid we owe a lot to Michael. Much more than we have paid him.”  Ron Wheeler, President, Wheeler Advertising, Arlington, TX

“Michael Gass is an expert in utilizing social media to develop and drive an agency’s new business efforts. He is a valuable resource for advertising agencies and provides insightful information.” Susan Ewing, President Memphis Advertising Federation

“I have the utmost respect for the wealth of knowledge that Michael possesses. He is a never ending resource. I first met him through his blog, Fueling New Business, and have been impressed ever since. Michael embraces social media and understands it for the true strategies it provides. He is an asset to every company that has the opportunity to work with him.” Jaci Russo, The Russo Group, Lafayette, LA

“Michael provides a wealth of knowledge as fast as you can digest it. He goes above and beyond to help get your social media program running as fast as possible. He provides value on every phone call, and is always available to answer questions or provide recommendations to speed your implementation and generate positive results.” Todd Knutson, CEO, The List, Atlanta, GA

“Michael dispels the notion that business consultants are all talk and no action. His approach is very tactically-oriented, providing hands-on instruction in addition to high-level strategic insight. Drew Mehl, Principal, Binary Pulse, Costa Mesa, CA

“Michael Gass has helped our company get our arms around the critical issue of social media and how we can build our business. He has been instrumental in connecting with our clients and prospects using digital tools, developing deeper, more meaningful relationships. His knowledge of the social media space has been invaluable for Locomotion Creative.” S.A. Habib, President, Locomotion Creative, Nashville, TN

“Michael helped us set goals, configure our social media strategy, and coached us through the critical first three months. He was always accessible, always helpful, and a joy to work with. He still contacts me with ideas for our effort. Unlike many consultants, Michael lets you know—through his actions, not words—that he really gives a damn.” Thomas Brzezina, President, Michael Flora & Associates, Troy, MI

“Michael opened our agency’s eyes to all the possibilities in social media. In one intense 5-hour seminar we gleamed more knowledge about generating buzz and information, than if we’d read 20 books.
Scott Nelson, President, Nelson Creative, Atlanta, GA

“As a general rule ad, agencies try to be all things to all clients for fear of losing potential business. We were no different. But, Michael’s tactics and strategies forced on to focus on what we know best and the result has been more opportunities than we could have imagined.” Stephanie Holland , President, Holland + Holland, author of the blog She-conomy

“Michael Gass has been a tremendous help to our agency. He has a deep understanding of the business development process, as well as the critical role social media can and must play in order for an agency to communicate its own uniqueness to potential clients. Michael is an invaluable friend and business ally, deeply committed to the ongoing success of the companies with whom he works.” John Sharp, CMO/Principal, BOHAN, Nashville, TN