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Thought Leadership Study for Ad Agency New Business

Thought Leadership for Ad Agency New Business

Thought leadership influences prospects to help agencies win, retain and even grow client business.

A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business, but strengthens relationships with existing clients.

Definition: A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.”

… Continue reading
Filed Under: Agency Leadership, Agency Positioning, Agency Promotion, Content Marketing, Digital Marketing, Inbound Marketing, New Business Tips, New Business Trends Tagged With: , , , ,

Do this ONE Thing to Build Your Agency’s Brand

Content for Ad Agency New Business

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! 

This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads. In over eleven years, I’ve never had to make a single cold-call for new business. … Continue reading

Filed Under: Content Marketing, Inbound Marketing, New Business Tips Tagged With:

Content Marketing Benefits Ad Agency New Business

Michael Gass Ad Agency New Business

Agencies talk about the value of content marketing but few are doing it and even fewer do it well.

I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world.

Content marketing has exploded over the past four years. Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence.… Continue reading

Filed Under: Content Marketing, Inbound Marketing, New Business Tactics, New Business Tips, New Business Trends, Social Media Tagged With: , , , , ,

50 Tips for Ad Agency New Business

Tips for Ad Agency New Business

New business helps for Advertising, Digital, Media and PR Agencies.

Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be.

I’ve put together collection of 50 quick tips that I hope will help make your new business easier. Note: Each tip has a link to additional relevant resources.… Continue reading

Filed Under: New Business Tips Tagged With: , , , , ,

Revise Your Ad Agency’s Website for New Business

a website for ad agency new business

Your website’s key role is to generate business for the firm

Research shows websites influence 97% of clients’ purchasing decisions. 

I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult.

A website is an important online platform to showcase your agency’s credentials, capabilities and case studies. It is the primary platform to display your creative work. But for most agencies, redesigning their websites has become a difficult process.… Continue reading

Filed Under: Best Practices, Digital Marketing, New Business Tips Tagged With: , , , ,

Painless Positioning for Ad Agency New Business

Ad Agency Brand Leader

Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities. 

Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning by implementing a comprehensive inbound marketing program and will quickly gain a positioning of expertise and have qualified prospects reaching out to you.… Continue reading

Filed Under: Agency Blogs, Agency Leadership, Agency Positioning, Inbound Marketing, Social Media Tagged With: , , , , ,

Example: Creating a Niche for Ad Agency New Business

A Niche Blog for Ad Agency New Business

Prospects seek out marketing providers for their expertise. 

Stop selling your services, that’s not what prospects are buying.

There are two things that prospects want to buy:

  1. Prospects buy a SOLUTION to a problem. Prospects buy your service only because they believe it will solve their problems and give them positive results. If they don’t know what problems you can solve and the results you deliver, it’s not likely they’ll buy your service.
  2. Prospects buy YOU.
… Continue reading
Filed Under: Agency Blogs, Agency Leadership, Inbound Marketing, New Business Tips, New Business Trends, Social Media Tagged With: , , , ,

8 Primary Problems for Ad Agency New Business

Problems for Ad Agency New Business

 

Agencies have lots of problems when it comes to new business.

Almost my entire career in advertising was spent in business development. I’ve been a consultant to advertising, digital, media and PR firms for over ten years. I’ve worked one-on-one with over 270 agencies. From my experience, new business is becoming more complex and challenging. 

Here are eight of the most common problems of small to midsize agencies and what to do about them:

1.  

… Continue reading
Filed Under: Best Practices, New Business Talents, New Business Tips, New Business Trends Tagged With: , , , ,

CEOs Can’t Afford to Ignore Social Media

the social ceo

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.

The importance of social media to business has dramatically escalated. We have moved through the “hype phase of social media when businesses felt compelled to participate because it was such a fad. We have entered a productive phase where companies are starting to crack social’s code to turn it into a genuine marketing advantage.… Continue reading

Filed Under: Agency Leadership, Fuel for Thought, Social Media Tagged With: , , , , , , ,

The Strategy and Tools the Top Ad Agencies Use to Win New Business

new business training for ad agencies

Only 26% of agency new business directors are viewed as successful.

According to the same agency-marketer report, the tenure of a new business director is 2 years or less 

To help better understand why agency new business executives are struggling and what they can do about it, I wanted to share a recent Webinar,“Selling Less to Win More Agency New Business.” You’ll discover the proven new business strategy and tools that the top 5% of agencies use to win new clients.  … Continue reading

Filed Under: Best Practices, Content Marketing, New Business Tactics, New Business Tips, New Business Tools Tagged With: , , ,
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