Fueling Ad Agency New Business
Thought leadership influences prospects to help agencies win, retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business, but strengthens relationships with existing clients. Definition: A thought leader is an […]
Adding recommendations is one of the easiest ways to empower your new business program. As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just yesterday I was reviewing the website of a large agency in New York. I wasn’t surprised that I didn’t find a single […]
LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast. LinkedIn is an important new business tool, thanks to its’ People You May Know feature. It has been rated as the second most helpful LinkedIn feature, enabling users to easily build new relationships with potential clients. People You May Know provides you with a […]
LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise. When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more. “LinkedIn is opening up our publishing platform to our members, […]
You can better manage and improve your agency’s New Business | Social Media program using HooteSuite Pro. In a recent survey, time management was one of the top three areas of difficulty agencies were having using social media for new business. There are a number of tools that I recommend to help manage your agency’s […]
Almost 70% of agencies surveyed believe that social media is great for new business and 81% believe it to be an efficient tool for networking. A survey was sent to advertising, digital, media and public relations executives to assess their attitudes toward social media, where they are finding success, what tools they use and where […]
LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). 200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister. LinkedIn […]
Twitter is the leading traffic generator to Fuel Lines. It considerably beats SEO, email and bookmarking directing some 27,000 page views to my blog last month alone. Traffic is what will help build your agency’s inbound lead generation. So Twitter is a powerful tool for ad agency new business.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me