Fueling Ad Agency New Business
Artificial intelligence can make business development easier and efficient. AI offers a wide range of benefits across a variety of industries and applications. It has the potential to transform the way that businesses, leading to increased efficiency, accuracy, personalization, and innovation. AI, is still a relatively new technology but it’s time that ad agencies carefully […]
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines […]
Business development doesn’t have to be so difficult. By creating simple steps and processes you’ll have a system to boost online leads. Here are 7 tips to get started: 1. Consistently Use Lead Generation Platforms The battle for new business has moved online. You want to enlarge your agency’s online footprint to generate more leads. […]
Believe it or not, most small to midsize agencies have no consistent process for generating online leads. Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads. Here are […]
A call to action is an important element for generating inbound leads. Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site. Website traffic is very important. It’s the initial step, but you […]
A step-by-step guide to create a painless prospecting system. Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important […]
LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). 200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister. LinkedIn […]
Advertising agencies, PR firms and digital shops should reverse their new business efforts from “Outbound Marketing” techniques to “Inbound Marketing.” There is a dramatic paradigm shift for acquiring new business opportunities for advertising agencies, digital shops and PR firms. Agencies need to rethink their approach to new business and intensify their focus on inbound tactics, such as […]
Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. How new business is being acquired for ad agencies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your agency. Blogs make their search easier. […]
You should evaluate your agency’s blog to optimize its potential as a tool for lead generation, referrals and networking. There is a dramatic paradigm shift for acquiring new business opportunities for small to midsize ad agencies. Agencies need to rethink their approach to new business and intensify their focus for creating magnetic content that will […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me