A step-by-step guide to create a painless prospecting system. Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important […]
Video Editing is Becoming an Important Skill Set for Ad Agency New Business
The skill set for doing agency new business is changing so be prepared to adapt. “There are not a whole lot of people who have done this job in the past who know how to do it well now,” Avi Dan, a former new business executive at Euro RSCG, Berlin Cameron United and Saatchi who’s now president […]
Filed Under: Content Marketing, Digital Marketing, Inbound Marketing, New Business Tips Tagged With: Ad Agencies, business development, David Murdico, Michael Gass, new business, REELSEO, Tom Martin, Video, video production