Fueling Ad Agency New Business
As import as it was for an agency to have a Website it is now as important to have an agency blog. But it isn’t something to “check-off” your to do list. It must be done correctly to be effective for new business. This post provides some helpful insights and tools that you can utilize to make your agency’s blog successful.
The Creative Department’s blog was selected as the ad agency blog for the month of April. A full service agency located in Cincinnati, Ohio, they describe their agency as a rebel band of brand strategists, designers, copywriters, and web whiz kids who team up to breathe life into brands.
It’s time for you to vote for your favorite agency blog for the month of April. 36 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of May.
One of the great benefits to social media is the instantaneous feedback you can receive from your audience. I would like to implore you as a reader of FUEL LINES to please provide your input for its redesign.
“Take Me To Your Leader,” Sapient Interactive’s Miami office blog, was selected by FUEL LINES’ readers as the Ad Agency Blog of the Month for March. They received a record 645 of the 824 votes cast. Congratulations!
“Take Me To Your Leader” focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates.
FEED: The Digital Design Blog, Razorfish agency, headquartered in Seattle, WA, was selected by FUEL LINES’ readers as the Ad Agency Blog of the Month for February. They received 381 of the 641 votes cast. Congratulations!
The Zapwater Blog, Zap Water Communications Chicago, IL, was selected by FUEL LINES’ readers as the Ad Agency Blog of the Month for January. The received 283 of the 649 votes cast. All of the 19 Ad Agency Blogs, submitted for January.
These are my personal opinions, observations and tips that have been honed and refined over this past year. They are part of my overall philosophy of incorporating social media into your agency’s new business program.
One of my daily reads through my RSS feed reader is Jason Fall’s, Social Media Explorer. Jason is the director of social media for the agency Doe-Anderson. This morning Jason put me onto a another cleaver ad agency promotion created by Mindsalt, a branding and PR firm located in Louisville, KY.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me