Fueling Ad Agency New Business
In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are […]
With almost 500 post on this blog, I thought it would be good to publish this top 50 post list. I’ve assembled the “best of” FUEL LINES agency new business articles based upon analytics of site visitors and their comments.
“More and more advertisers are leading their agencies into new media, not the other way around,” and that “clients are the ones who are personally and professionally experimenting with new media forms and directing their agencies to look into them.”
“When I started out in this business in the mid 80’s as an assistant product manager at The Frito-Lay Company, we expected our advertising agencies to be innovative and inform us about what was hip and cool – now it appears to be the other way around,” she wrote in the ANA blog.
One of the most effective forms of communications for ad agencies is a public relations strategy. The right PR strategy can properly position your agency in the minds of your prospective audience. Don Beehler, founder of ABC & D Communications recently wrote an article regarding the need for a consistent PR effort for ad agency new business.
A recessionary period is a great time to promote your agency an increase your market share and profits.
This is a recent presentation that I gave, how ad agencies a new business program through social media. A lead generation program that teaches agencies how they should have been doing new business all along.
Many agencies have a blog to be able to say, “yes, we have an agency blog.” But their blog’s content is all over the place. No focus, no target, no purpose and therefore no traffic.
I am eager to make my blog better and more relevant to your needs and interests. But to do that, I need your input. That’s why I have created this 2009 Reader Survey.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me