The inverted pyramid style of writing works well to produce the kind of content that generates significant targeted traffic to your agency’s blog for new business leads. I recommend using the inverted pyramid style of writing used by journalists where you place the most important information first with a text. It is a common method for writing news stories but works extremely well when writing for online versus writing for print.
Advertising Agencies Top 10 New Business Articles of Interest
There is a lot of interest among advertising agencies on how to price and service social media, how companies are using social media, social media and new business trends, mobile marketing tools and Twitter. Here are the top 10 most visited articles over the first couple of months of 2010:
Filed Under: Agency Leadership, Best Practices, New Business Trends, Social Media Tagged With: advertising agencies, articles, Michael Gass, new business, Social Media, top 10 list, trends
FUEL LINES’ Super Bowl “Advertising” Coverage
ADVERTISING’S BIG GAME – The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media
Filed Under: Social Media Tagged With: Advertising Age, adweek, articles, Brandweek, McKee Wallwork Cleveland, New York Times, Rassai Interactive, Social Media, Super Bowl Advertising, Wall Street Journal