Fueling Ad Agency New Business
This is my collection of writing tips to help you consistently generate great content that produces inbound leads for your agency’s new business through social media.
Content marketing is a great means of converting prospects into clients by creating and freely sharing helpful, informative content that builds awareness and relevant relationships. I hope that you find these 21 blog post writing tips helpful:
I want to provide some examples of the kinds of posts that will generate interest from prospective clients. They are not written about the agency. Nothing about the agency’s 3 C’s … Credentials, Capabilities or Case studies. They are resourceful posts for the benefit of their intended target audience. Much of the information for these type post will come through your personal reading program that will keep you ahead of the wave of the trends impacting the advertising industry and its clients.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me