Fueling Ad Agency New Business
To be part of the conversation, increase awareness that will in turn generate traffic to your agency’s blog. It is to your advantage to read and occasionally comment on other blogs. I recently weighed in on a discussion regarding college football’s Bowl Champion Series (BCS) recent venture into social media. An Ad Age Blog, Adages, a post titled, “BCS Enters Twitter: Beat Down Like Notre Dame in a Bowl Game.”
E-mail is the most popular way people communicate online, yet it was invented 40 years ago! Google says it developed Wave to answer the question, “What would email look like if we set out to invent it today?” Everyone uses email, instant messaging and live chatrooms online now, but Google Wave will be able to tie those forms of communications together plus utilize established social media networks such as Twitter, Facebook and MySpace.
It’s important for agencies to stay on top of social media marketing trends as we continue to watch the evolution of components to this new media channel. Agencies and clients continue experimenting with social media platforms such as Twitter. I thought this new study by Burson-Marsteller and Proof Digital Media would be of interest.
It’s always interesting to see what post create the most interest. Your blog’s analytics can teach you what your audience’s interests are, what resonates and is appealing to them. They are your ultimate judge and jury.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me