Fueling Ad Agency New Business
Bob Hoffman is one of the most sought-after speakers on advertising and marketing. He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube. Bob was one of the keynote speakers at our inaugural Fuel […]
The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked […]
U.S. companies have a lot of potential in international markets for their products and services. A number of these markets are huge in terms of population, in countries such as China and India. American firms also want to advertise in other countries because the purchasing power of consumers and businesses in these markets is significant. […]
The 3% Conference 2013 will be held, October 16-17, at The Intercontinental Hotel in San Francisco. Over 70 speakers – hailing from 10 different countries – gather together in San Francisco along with 400 Creative Directors, Creatives, marketers, and recruiters for 2 days of inspiration, knowledge sharing, and community. About Agenda Speakers Blog The 97% Speak Facebook […]
If you think social media is hard to comprehend – the answers may be in our past! I was reading an Ad Age aricle this morning, “Lee Clow on Advertising, Then and Now”. Ad Age has referred to Lee Clow as “advertising’s art director guru”. He was a personal friend of Steve Jobs for some thirty years. He’s known […]
Tips for creating a larger online presence to be found by your agency’s best prospects. Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there was […]
How to lose a pitch in front of millions of television views and the entire ad industry and still come out as the winner. A good number of agencies depend upon the pitch as the primary way they win new business and grow. Some national attention and industry buzz has been brought upon the pitch process […]
Belonging to an international network, agencies have instant access to a tremendous knowledge base, expertise and access to global creative. This guest post is written by Cheri D. Gmiter, the executive director of Magnet Global Network. She serves as the communications hub of this international network of independent advertising agencies. She has over 30 years of […]
Real ad agencies take the veil off the new-business-review process and it isn’t pretty. “The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway assignment. The new business pitch is the way agencies win most of their business and grow. The sneak peaks of The Pitch […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me