Fueling Ad Agency New Business
Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise. Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. […]
Tips for creating a larger online presence to be found by your agency’s best prospects. Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there was […]
‘The Pitch’ showcases why a “pitching for new business strategy” is not in your best interest. The AMC hit television series, Mad Men, has received critical acclaim, winning fifteen Emmys and four Golden Globes. It was the first basic cable series to win the Emmy Award for Outstanding Drama Series and won the award in each […]
The evolution of the advertising industry demands that traditional agency services and client relationships evolve as well. Only 9% of marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities. Marketing has become more complex. Traditional agencies must have new skills and fresh approaches to meet these new challenges. […]
As CMOs struggle there is a window of opportunity for ad agency new business. A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they […]
For small to mid-size ad agencies, it’s time to address the cost of creating advertising in terms of time and money. All our clients want to know is this – Can your agency solve my problems quickly and at less cost? Advertising agencies aren’t changing of their own accord, they are being changed. We’ve seen digital […]
To create new business opportunities for your agency through social media, content is critical. “… marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. […]
Edward recently recently wrote a great piece for his blog Creativity Unbound, “Five questions every CMO should ask a prospective ad agency.” He points out that most RFIs (request for information) sent to agencies are asking about an agency’s past. But he states,”… you’re not hiring an agency’s past, you’re hiring its future.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me