To create new business opportunities for your agency through social media, content is critical. “… marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. […]
Roper Study: 9 in 10 CMOs See Value in Content Marketing
Filed Under: Content Marketing, Social Media Tagged With: ad agency new business, CMO, content mareting, Custom Content Council, Geoff Ramsey, Lori Rosen, Michael Gass, Roper Study
7 Key Digital Trends for 2011 for Ad Agency New Business
What are you doing to prepare your agency for the digital revolution? Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article, the bigger agencies are spending roughly $750,000 to $1.5 million on […]
Filed Under: Digital Marketing Tagged With: ad agency new business, Digital Impact, digital marketing, digital trends, eMarketer, Geoff Ramsey, Michael Gass
Trends: Content Marketing Is Critical to Ad Agency New Business
Content is the most important asset in using social media for ad agency new business.
In the 2011 RSW/US New Year Outlook Report, 77% of Agency Principals indicate that they plan on getting more aggressive on the agency new business front in 2011. “Networking” and “Social Media” are the top two ways agency principals state they’re going to “get aggressive.”
Filed Under: Best Practices, Content Marketing, Inbound Marketing, New Business Trends Tagged With: ad agency new business, content marketing, eMarketer, Geoff Ramsey, Hubspot, Junta42, King Fish Media, Michael Gass, RSW/US, Social Media