Without a differentiated position, new business is much harder than it needs to be. Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim […]
Advertising Agencies Should Avoid The Pitch
I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith, Atlanta, GA, lost the new account to the losing […]
The 15 Advertising Agencies Featured in AMC’s ‘The Pitch’
‘The Pitch’ showcases why a “pitching for new business strategy” is not in your best interest. The AMC hit television series, Mad Men, has received critical acclaim, winning fifteen Emmys and four Golden Globes. It was the first basic cable series to win the Emmy Award for Outstanding Drama Series and won the award in each […]
The Pitch: Mad Men Pitching For Ad Agency New Business
Real ad agencies take the veil off the new-business-review process and it isn’t pretty. “The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway assignment. The new business pitch is the way agencies win most of their business and grow. The sneak peaks of The Pitch […]