Fueling Ad Agency New Business
Springpad re-imagines how sharing and discovery should work. If you are a regular reader of Fuel Lines, you know that I am a big fan of Edward Boches, Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen. Edward was among the few creatives to understand the importance of social media as […]
Hopefully my personal experience can provide you with some ideas for you can keep your social media | new business program churning even while on vacation. As I was preparing to write this post, I noticed that Edward Boches, Mullen’s Chief Creative Office, had disconnected for a short period from his social media activity and […]
The reader’s digest version of the top insights from the largest agency new business conference of the year. The 2011 Mirren New Business Conference was recently held in NYC. With over 400 advertising agencies represented, this is the premiere event of the year for agency new business. Over 400 agencies were represented for this 3 […]
What I’ve discovered with Twitter is that it is great tool for creating awareness and traffic for my blog but is equally effective and efficient as a networking tool. Just remember to retain your offline personal networking skills while online. Here are my ten tips on creating personal networks with Twitter:
The following is a rich resource if you want to know where advertising agencies are headed and the future for agency new business practices. We’re in the midst of a revolutionary period unlike anything we have ever seen. It’s predicted that more change will come to the advertising industry within the next five years than we have seen in the previous fifty.
Edward recently recently wrote a great piece for his blog Creativity Unbound, “Five questions every CMO should ask a prospective ad agency.” He points out that most RFIs (request for information) sent to agencies are asking about an agency’s past. But he states,”… you’re not hiring an agency’s past, you’re hiring its future.
It’s time for agencies to get serious about social media. We’re beyond debating the validity of social and beyond just sticking our toe in the water. It’s time to monetize social media for ad agency new business.
If you are going to use social media for inbound lead generation then you must have content. You have to develop a system to write even during the busiest times and also when you have bouts with writers block.
dward Boches, CCO at Mullen, in a recent article raises this question, Are focus groups really necessary at all? With all of the alternatives that are available through social media focus groups seem to be a costly practice that now looks absurd. He describes a typical focus group familiar to us all.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me