Edward Boches writes an excellent article on what Twitter has done for him as Chief Creative Officer for the Mullen agency.
Social Media. It’s Time for Ad Agencies to Be Creative
An Ad Agency Chief Creative Officer That Gets Social Media. I was recently introduced to Edward Boches through Twitter. He sent me a nice complimentary direct message which mentioned that he was at the Mullen agency. I had gone up against Mullen on a number of occasions in new business pitches so I thought I would check out his Twitter profile. I was impressed to learned that Edward is the Chief Creative Officer for Mullen (There aren’t a lot of creative directors that I’m aware of involved with social media).
