Social Media. It’s Time for Ad Agencies to Be Creative

An Ad Agency Chief Creative Officer That Gets Social Media. I was recently introduced to Edward Boches through Twitter. He sent me a nice complimentary direct message which mentioned that he was at the Mullen agency. I had gone up against Mullen on a number of occasions in new business pitches so I thought I would check out his Twitter profile. I was impressed to learned that Edward is the Chief Creative Officer for Mullen (There aren’t a lot of creative directors that I’m aware of involved with social media).