New data suggest that marketers know social is the way forward. Social media has also broken down the walls between between “all types” of agencies, each trying to own it for their clients. Marketers however, are finding it difficult to locate the ad agencies that are credible and capable within the social media arena.
Is Social Media Marketing Stuck in Ad Agency Purgatory?
Filed Under: Agency Leadership, Digital Marketing, Social Media Tagged With: advertising agencies, Forrester Research, interactive agencies, Sean Corcoran
Forrester and Edward Boches: The Future of Advertising and Agency New Business
The following is a rich resource if you want to know where advertising agencies are headed and the future for agency new business practices. We’re in the midst of a revolutionary period unlike anything we have ever seen. It’s predicted that more change will come to the advertising industry within the next five years than we have seen in the previous fifty.
Filed Under: Agency Leadership, Best Practices, New Business Trends, Social Media Tagged With: Blogs I Recommend, Edward Boches, Forrester, Michael Gass, Mullen, Sean Corcoran
2009 The Year Social Media Becomes Universal
Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research
Two of the most important highlights from this report that are of interest to small-to mid-size ad agencies:
Filed Under: New Business Trends, Social Media Tagged With: Blake Cahill, Forrester Research, jeremiah owyang, Josh Bernoff, Research, Sean Corcoran, Social Media, social media report, Steven Noble