Fueling Ad Agency New Business
How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. Their work has been seen on MTV, G4, and Comedy Central. One of their recent creations, a comedy video, “Cat-Friend […]
The best advice on where you should put your cloud content based on what you own and what your personal habits are. The popularity of cloud based storage has soared in popularity. People’s appetites have dramatically shifted from having access to physical content to digital content delivered to multiple devices and that is good for those […]
The evolution of the advertising industry demands that traditional agency services and client relationships evolve as well. Only 9% of marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities. Marketing has become more complex. Traditional agencies must have new skills and fresh approaches to meet these new challenges. […]
Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program. A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance […]
As author Clay Shirky has said, “It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” One of the richest and most important articles I’ve read this year was Fast Company’s,”The Future of Advertising.”
This marketing and ad spending study forecasts spending, share, and growth for five media types—online, events, print, TV/radio, and PR/other—and methods used within each, from social networking to mobile/wireless marketing. In what it calls “an industry milestone crossover event,” US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever.
Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today.
The internet is now the most important medium in the world. The changes driven by the internet impacts the conduct of every aspect of our society business, government, education and private life. This should include an impact upon your advertising agency. It’s been said that advertising agencies aren’t changing, they are being changed. A good […]
Having a working knowledge of digital isn’t even an option for an agency new business director – it’s mandatory. So before hiring an agency new business director, think about asking these 10 questions.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me