Fueling Ad Agency New Business
There are many valuable tips and helpful ideas that you can use from Jay Baer’s promotion of his new book, Youtility. I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better understand how to create helpful marketing […]
This book is a must read for companies on how to stay up and adapt to the furious pace of new communication technology that impacts business. A study by IBM stressed that we were going to see more changes that impact the way we do business within the next five years than we have seen […]
Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today.
Google Sidewiki, which allows you to contribute helpful information next to any webpage. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.
Digital marketing is a hot topic with clients and prospective clients. Many agencies are up selling digital services to their current clients and landing new business offering prospective clients fresh online marketing ideas.
Jason Baer is President of Convince & Convert, a digital marketing consultancy to small and mid-sized ad agencies and PR firms. Below is a compilation of Jason’s top questions to determine if your agency is digital ready:
Digital marketing is expected to double within the next four years. What’s a small to midsize ad agency to do? Outsource their digital marketing? Hire in-house expertise? Purchase or merge with a digital marketing agency? Hide their head in the sand in hopes that this new phenomena goes away? A new digital marketing consultancy, specific […]
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me