Fueling Ad Agency New Business
Unconventional times call for unconventional methods for ad agency new business. These are certainly unconventional times that we live in. A recent IBM study states that we will see more change in the next 5 years than in the previous fifty. We are still in the midst of the greatest economic downturn since the Great […]
A total of 430 advertising agency executives participated in the 2010 Advertising Agency New Business Survey. The survey was sent by e-mail to a database of over 10,093 U.S. full service advertising agencies ranging in staff size from 5 to 350 full-time employees. The survey provides an indication of their beliefs, feelings and perceptions regarding agency new business trends in the last quarter of 2010.
Most ad agencies are still generating new business the old fashion way, networks and referrals, but there’s a way to boost those personal networks nationally. A soon to be released survey of advertising agencies conducted by Fuel Lines, reveals that 50% of the 430 responding agencies generated new business from two primary sources last year: referrals and networking.
The best “tell-tale” sign that an agency is doing well or that we may be moving out of the current recession is when agencies are hiring.
Bob Hoffman, CEO of Hoffman/Lewis Advertising in San Francisco sent me a heads-up on a new post he had written for his blog, The Ad Contrarian. Instead of using a “head-hunter” Bob’s agency is using his social media network to fill the following 12 positions:
A national survey provides insight into what marketers want from their agencies in the next 12 months. The Agency of the Future Survey, sponsored by Sapient. Though this survey was conducted just over a year ago, it is an insightful look back as well as a look forward and still has relevance for agencies today.
A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.
BusinessWeek’s online Business Exchange now has posted a synopsis and links to over 192 news articles and 202 blog items on the subject of “Advertising In A Recession.” This topic is part of Business Exchange idea, suggested by Jessica Sibley. This topic contains 192 news and 202 blog items.
2008 will be remembered as the year that we saw the most severe economic down turn since the great depression. It was also the year that social media became mainstream and swept in the most revolutionary period to impact the ad industry since television.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me