Fueling Ad Agency New Business
How new business is being acquired for agencies is undergoing a paradigm shift. Instead of chasing prospective clients, it’s now more important for them to find you. I’m sure that you are well aware of the changing marketing landscape and the need to make fundamental changes to the traditional methods for business development. Paradigm Shift […]
If you are charged with developing a new business program for a small to midsize advertising, digital, media or PR agency, then this article is for you. I’ve often found that new business development people often lack experience. They also usually have responsibilities other than developing new business. If this is your situation, I’ve pulled […]
As CMOs struggle there is a window of opportunity for ad agency new business. A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they […]
This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies. My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting. They just won’t […]
A great work environment is a big plus for ad agency new business. Ad Age recently released the results of the best places to work in marketing and media. Any advertising agency, media owner or marketer with more than 50 full-time employees was eligible to enter. Rankings were determined through the use of employer and […]
The K.I.S.S. principle, “keep it simple stupid” is a great maxim to remember when developing a new business program for small to mid-size ad agencies, digital shops and PR firms. This principle has been a key to success in my years working with new business within an agency environment. When it comes to new business, […]
Information regarding new business and social media continues to be the top interests of advertising agencies. There were over 100,000+ page views for FUEL LINES in the first few months of the year. As signs of economic recovery are on the horizon small to midsize ad agencies, digital agencies and PR firms are even more […]
Review and decide which of these 31 agency blogs best utilizes the power of social media. You may also pick up some fresh ideas for your agency’ blog.
Following my 500th post and closing in on my third anniversary for FUEL LINES, I ask for your input on how I can make this blog more useful to you? Here are some areas you might like to comment on that I might improve upon:
What you don’t know CAN hurt you. Over the weekend, there was a groundswell against Motrin’s latest viral advertisement that was rejected by mothers in Twitter, spread to blogs, and YouTube.
Many principles of small-to mid-size ad agencies or PR firms haven’t yet decided whether they should participate in Social Media. You need to know that conversations regarding your agency take place every day with or without you.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me