“A virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane, set up a miracle for the passengers of two Calgary-bound flights.” Canadian airline WestJet and studio m created a heartwarming campaign that couldn’t help but become viral. It touched all the bases: the joy of giving, the excitement of those receiving and […]
A Christmas Miracle in Real-Time: YouTube’s feel-good holiday sensation
Filed Under: Social Media, Video Tagged With: Canada, Christmas Miracle, Michael Gass, Social Media, Studio M, viral campaign, viral campaigns, WestJet, YouTube
News: ICA Canada Hosts Fueling New Business Seminars
The following is a recent press release from The Institute of Communication Agencies in Canada (ICA) regarding my upcoming seminars in Toronto, Vancouver and Calgary. A registration link is also provided. ICA hosts Fuelling New Business seminar with social media guru Michael Gass —Effective new business opportunities developed through ground-breaking strategies and tactics— Toronto, ON. […]
Filed Under: News Tagged With: Calgary, Canada, CEO, Gillian Graham, ICA, Institute of Communication Agencies, Michael Gass, new business, Social Media, Toronto, Vancouver