Fueling Ad Agency New Business
Every ad agency presentation needs to focus on capturing and keeping your audience’s ATTENTION. Keeping your audience’s attention is the rule that matters the most. If you want to reach your audience, you must have something significant to say and be passionate. Genuine passion will attract attention and attention will lead to action. A lot of […]
You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a […]
Every agency presentation must be focused on capturing your audience’s attention and keeping it. It is the presentation rule that matters most. I wonder how much new business opportunities were squandered because of boring ad agency presentations. Nothing but recycled insights, predictable services and the same agency speak with an audience bored out of their minds.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me