I thought I would follow keep the conversation flowing by taking my own poll with a new Twitter tool, twtpoll. So far there have been 119 responses to the question, “How receptive are YOU to cold calls?” An overwhelming majority of respondents, 69%, provided a negative response when it came to cold calls. 29% said they were sometime receptive and only 3% said they were often receptive to a cold call.
Is Cold Calling an Effective Ad Agency New Business Tactic?
Filed Under: New Business Tactics, New Business Trends Tagged With: ad agency, cold calling, Michael Gass, new business, Social Media, tactic, Twitter, twtpoll
FUEL LINES Top 10 Agency New Business Articles
Does social media end cold calling as an ad agency new business tactic?
Ask any agency principal what he or she dislikes and avoids the most and the answer will almost always be the same: cold calling new business prospects. Not only is this the most dreaded activity among C-level agency executives, it’s also among the least effective.”
Filed Under: New Business Tools, New Business Trends, Social Media Tagged With: 2008 new business survey, cold calling, Ignition Group, the end of cold calling, Tim Williams