Why it’s so hard to remain focused on new business and how to deal with distractions. The atmosphere is often chaotic at most agencies. There are numerous interruptions and urgent requests throughout each day. It’s an environment that’s in a perpetual state of distraction. Working in this kind of climate is stressful. You’re constantly shifting […]
Ad Agency New Business is Driven to Distraction
Most small to mid-size ad agencies seem to be suffering from ADHD, attention deficit hyperactivity disorder, when it comes to new business. There may be lots of hyperactivity but most of that activity is unfocused. In turbulent times … the natural response is to try and “be everything to everybody.” To appeal to more clients seems like common sense, but it’s exactly the wrong growth strategy. If you try and appeal to everyone, you will appeal to no one.