Fueling Ad Agency New Business
The introduction of new conductor Giancarlo Guerrero gave the Nashville Symphony a golden opportunity not only to reconnect with its traditional base of patrons looking for something fresh, but also to reach a new, younger target. Giancarlo’s vibrant, fun personality was the centerpiece of an entertaining “Our New Maestro” campaign developed by Locomotion Creative that positioned the Symphony as approachable and welcoming to all.
Web 2.0 is not only a hot button for clients but can generate new business for your ad agency. This Nashville agency is creating quite a buzz.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me