How agencies can reinvent themselves by developing consulting services to open the door for new business. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds differentiation based on price. There has been little innovation from agencies to migrate […]
Large Ad Agencies Coming Out of the Recession in Good Shape for New Business
Small to midsize ad agencies should take note of how the big agencies have reconfigured themselves to take advantage of the changing advertising landscape and make some changes of their own. If you thought the big advertising agencies like Omnicom, the WPP Group, Interpublic (IPG), and Publicis are going the way of the dinosaur, you would be sadly mistaken.
Filed Under: Agency Leadership, Agency Networks, New Business Trends Tagged With: advertising agencies, big ad agencies, Blogs I Recommend, digital marketing, Interpublic, Michael Gass, Omnicom, Publicis, WPP Group