A plan is just a plan until it’s executed. Execution is the battleground that determines success or failure. According to the RSW/US survey report, 66% of agency execs stated their new business hire was unsuccessful because the person lacked a methodology. How many annual planning meetings has your agency gone through to create a strategic new business plan only to […]
Successfully Executing a New Business Strategy Requires a System
Filed Under: Agency Leadership, Best Practices, New Business Tips Tagged With: ad agency new business, Michael Gass, new business plan
Why are ad agency new business executives performing so badly?
Rainmakers who were good at new business in the past are struggling today. According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is 2 years or less. Only 26% of new business directors were viewed as successful. Why? I’ve worked face-to-face with more than 200 advertising, digital, media and […]
Filed Under: Agency Leadership, Fuel for Thought, New Business Talents, New Business Tips, New Business Trends Tagged With: Ad Agencies, ad agency new business, business development, content marketing, game plan, implementation, inbound marketing, John Pierpont Morgan, Michael Gass, new business plan, quotes, RSW/US, Social Media
10 Tips For Creating a Game Plan For Ad Agency New Business
It is absolutely essential that agencies have a plan for their new business development initiatives. I recently spoke to a group of ad agency owners. I was amazed to learn that none of them had a written new business plan. That’s inconceivable to me. If you have no plan you can’t measure what you’re doing, […]
Filed Under: Agency Promotion, Best Practices, New Business Tips, New Business Tools Tagged With: Ad Agencies, business development, Michael Gass, new business, new business plan