Making the case for hiring a journalist to help create your agency’s content. Business development for agencies has gone through a significant paradigm shift. In the past, agencies relied on outbound or interruption type marketing tactics that pushed their message through email blasts to purchased lists, cold calls, outsourced telemarketing, and direct mail. Outbound marketing […]
Ad Agency New Business: Is Cold Calling for Losers?
I was doing some research for a future post, inbound and outbound marketing for ad agency new business, and came upon this humorous video from HubSpot, “Dude, Cold Calling is for Losers,” I thought you might enjoy viewing. Hubspot is a thought leader and practitioner of inbound marketing. Check out their Inbound Internet Marketing Blog […]